The platform is rolling out a fresh option that allows them to lessen the quantity of AI-made videos appearing in their feeds. This move comes as the company revealed that it currently hosts more than 1 billion AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global rollout. This shift coincides with a surge in AI content, spurred by emerging content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the fastest-growing video streams on a competing service only show content made by AI. A considerable share of this output is classified as mass-produced AI material, a term for substandard, factory-style content that is frequently illogical or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to educational videos, and we intend to provide users the option to increase or decrease of that, depending on their own preferences,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are currently 1.3 billion videos on its network tagged as made with AI. In total, over 100 million pieces of content are submitted to the app daily, making clips made by AI a minor portion of its total content library.
User Control Features
Users will be able to reduce or increase the amount of AI content they view by using the content preference feature in the app and selecting AI-made media. Additional categories that currently be modified under the tool cover current affairs, clothing, cosmetics, and dance.
Platform Guidelines
The platform’s policies require creators to label “realistic” artificially created content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its terms of service.
Additionally, the platform will henceforth add an artificially created watermark to content created with its own AI tools, or identified by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from attempting to evade the labeling process.
AI Literacy Programs
The company is additionally launching a two million dollar AI literacy fund for experts and organizations to create informative material about using AI responsibly. This initiative will benefit educational bodies dedicated to educating programming and robotics.
Moderation Strategy
TikTok has justified its moderation strategy, during controversy over plans to make redundant hundreds of safety staff in the United Kingdom. The company is planning to cut 439 jobs in its content moderation division in London, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A senior executive explained that human moderation would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content before it has to be seen by people. The platform announced a 76% decrease in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
